Deadline: March 14, 2014 | Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?
Cynopsis Kids !magination Awards honor the year’s best in children’s, tween and family programming and marketing. Recognizing outstanding achievements in content creation across platforms, and the campaigns that promote it, this unique awards program from the industry’s most trusted brand, Cynopsis Media, judged by a panel of industry experts. Winners will be recognized at the 3rd annual awards event on June 11, 2014, in New York, where Cynopsis Kids will also spotlight this year’s Animation Innovators. We look forward to seeing you there – enter today.
Who Should Enter?
Eligibility Period
Categories
Enter Now
Deadlines
FAQs
Sponsorship Opportunities
Contact Information
Who Should Enter?
The Cynopsis Kids !magination Awards are open to all individuals and teams worldwide including: production companies/studios, producers, networks, composers, lyricists, animators, video game developers/producers, website developers, app developers/producers, e-book creator/producers, licensing companies, marketing companies, pr firms, ad agencies, creative services teams, developers, toy companies. Vendors are also eligible to compete on behalf of a client. The program is open to national and international entrants.
Multiple entries are accepted, and a single entry can be entered into more than one category. Please follow the “How to Enter” instructions below for each additional category you will be entering.
Eligibility Period
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between January 1, 2013, and December 31, 2013. The sports program or initiative must have taken place during this time, but it’s not necessary for it to be completed during the eligibility period. Note: although we welcome international entries/campaigns, they must have been at least partly accessible in the North American market.
All entries are held in strict confidence and we will not share information unless we receive permission from the entrant. Enter online here.
Entry Fees
The price of each primary entry is $350. If you are submitting a secondary entry of the same campaign into two or more categories, the price drops to $175 for each additional entry. Late entry surcharge of $175 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
Additional Resources
FAQs
Press Release
Awards Event Photos: 2012 + 2013
Categories
Content Categories
Advertising Campaign: Which on-air and off-air advertising campaign for a new kid or tween TV series broke through the clutter and really got the attention of potential viewers?
Brand Website: Building a brand means continually offering new ways for kids to interact and discover new facets of the character, show or event. We honor the best brand website.
Console Game: The recent slew of new gaming consoles brought an impressive number of new kids games. We pick this year’s overall winner.
eBook: Mommy, why was that book made of paper? This category recognizes interactive books created for electronic devices aimed at kids.
Educational Series/Special Parent/Teacher Curriculum: Learning can certainly be more fun and this category honors the best online support curriculum content/activities to support the content of an educational TV series or special aimed at kids of any age.
Feature Film: This category honors a kid/young adult/family targeted feature film based on a literary work (e.g. The Hunger Games, Twilight, Harry Potter).
Game Based on a Series: Which new innovative game (physical or electronic) captured the essence of a kid/tween aimed series and resulted in hours of fun for its players?
Interstitial Series: Sometimes, what’s between the programming is just as entertaining. Honoring a short-form (six minutes or less) live-action, animated, puppet or hybrid TV or web-based series aimed at kids (preschoolers, K2-11, Tweens 9-14).
Kids 2-11 Series: Character loyalty begins here. This award honors long-form series produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Kids 2-11 Special/TV Movie: Honoring the creativity within a long-form special or TV movie produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Mobile App (Educational): There’s an app for just about everything and now, a category to recognize the outstanding educational kid-targeted app for mobile device.
Mobile App (Entertainment): There’s an app for just about everything and now, a category to recognize the outstanding entertainment kid-targeted app for mobile device.
New Preschool Series: This category honors the best preschool aged kids (0-5) targeted live-action, animated or hybrid long-form series launched in the US January 2013-December 31, 2013.
New Series for 6-11: This category honors the best kid/tween-targeted live-action, animated or hybrid long-form series launched in the US January 2013-December 31, 2013.
Online Game: Which online game packed the biggest punch as a stand-alone experience or brand extender?
Online Interactive Experience: Cynopsis Kids selects the most explorative, interactive, immersive online experience for kids.
Preschool Series: This category recognizes excellence in long-form series produced specifically for preschool aged kids (0-5) in live-action, puppetry, animated or a hybrid.
Preschool Special: Recognizing outstanding long-form one-off specials produced specifically for preschool aged kids (0-5) in live-action, puppetry, animation or a hybrid of these.
Song for a TV Series/Special/Movie: Recognizing the power of an original score created specifically for a long or short-form series, TV Special or TV Movie aimed at kids of any age.
Soundtrack for TV Series/Special/Movie: Music is playing an increasing role in kids television programming. This award recognizes the most salient soundtrack of the year.
Tablet-Based App: Celebrating the top kids app, whether stand-alone or tied to a television show or existing brand.
TV Series Based on Books: This category recognizes the remarkable translation to TV of a kid/young adult/family-targeted a literary work.
Tweens 9-14 Series: This category recognizes the impact of a long-form series produced specifically for Tweens 9-14 in live-action, puppetry, animated or a hybrid.
Tweens 9-14 Special/TV Movie: Recognizing a remarkable long-form special or television movie produced specifically for K2-11 in live-action, puppetry, animated or a hybrid.
Video Game for a TV Series/Special: Let the games begin! Recognizing a video game for console, handheld device, phone or online created to support a new TV series or TV special for kids (preschoolers, K2-11, Tweens 9-14).
Website for a TV Series/Special: Did your online content raise TV viewing numbers, extend the life of the series or special, or even become a destination in its own right? This category recognizes a website and/or microsite created for an animated, live-action or hybrid series targeted to kids (preschoolers, K2-11, and/or Tweens 9-14).
People Categories
*Brand/Advertiser Executive (VP & Above)
*Broadcast/Cable Network Executive (VP & Above)
*Broadcast/Cable Network Professionals
*Digital & New Media Executive (VP & Above)
Media Buyer/Planner: This award goes to the agency professional for outstanding work in analyzing the evolving category of kids’ programming and coming up with innovative, strategic ways to position their clients for maximum ROI and exposure.
Online Studio: Kids content rules the online roost. We celebrate the studio that made the biggest splash in the kids category via unique content and distribution avenues.
*Production Company Executive (VP & Above)
Program Distribution/Syndication Executive
Campaign Categories
Digital Marketing Campaign: Excellent use of online marketing to successfully promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Marketing Campaign for a TV Series: This category honors the creative use of marketing platforms to promote a kid-targeted TV long-form or short-form TV live action, animated or hybrid series that resulted in higher awareness and viewership.
Marketing Campaign for a TV Special/TV Movie: Recognizing the impact of an excellent marketing campaign for a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Mobile Marketing Campaign: We live in a time when kids can carry the campaign for their favorite show around with them wherever they are. This category honors a kid-targeted TV long-form or short-form TV live action, animated or hybrid TV special or TV movie.
Promotional Campaign: How did an inspiring tie-in (like a fast food meal tie-in), including on-air and off-air components, carry the message for a series or special far beyond expectations?
Pro-Social Campaign: This category recognizes the importance of an on-air or off-air campaign that supported a kid/tween/family aimed pro-social initiative.
PR Campaign for a TV Special/TV Movie: Recognizing the creativity involved in a PR campaign designed to introduce a new kid-targeted TV series, special or movie.
Social Media Campaign: Honoring the impact of a campaign on social media platforms that brought remarkable viral attention to a kid/tween series or special.
Sweepstakes/Contest Campaign: This category recognizes the creativity behind the components of a sweepstakes/contest tied to a kid series or special €“ such as the call to enter, artwork, on-package and online messaging and design.
Tchotchke: It’s not a real show/special unless there’s a series/show-related premium that announces the debut of a kid series or a special and this category honors the key-rings, paper weights, coffee mugs and mouse pads, fleeces etc., that you always want to keep.
How to Enter
The entry process is done soley online:
First, you will be stepped through the registration process, and then the nomination (synopsis + supporting materials) and payment process. Start here.
For Campaign/Content/Tech Categories:
Please include a 400-word synopsis describing your campaign, content, initiative, website (etc.) using the following sub headings:
■ Objectives
■ Strategy
■ Tactics
■ Execution
■ Evaluation of Success/Results/ ROI
While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!
For People Categories:
Please include a 400-word synopsis describing the individual, using the following sub headings:
■ Specific campaigns or efforts spearheaded by this person and related outcomes
■ Leadership qualities (ability to manage internally, intra-departmentally and externally)
■ Innovative thinking
■ Sound judgment
■ Flexibility
■ Creativity
■ Financial management (where applicable)
While these headings are not mandatory, we do recommend using as many as you can as it relates to your entry. The more information provided, the better!
Supporting materials should show evidence of the success of your work. Examples include:
Web sites/URLs * ROI Stats * Media Coverage * Photos * Research Documents * Screenshots * Testimonials * Videos * Web Stats. For videos, we will not accept uploads. Instead, please provide a link to view it (YouTube, company’s website or another video sharing platform)
W-9 Form – Access Intelligence LLC
Deadlines
Deadline: March 14, 2014 | 11:59pm EST
Late Deadline: March 21, 2014 | 11:59pm EST
All entries must be submitted online by March 14, 2014 at 11:59pm EST. Entries submitted between March 15 and March 21, 2014, will automatically incur a $175 late fee, per entry. Finalists will be notified in early May and honored on June 11, 2014 in New York City.
Entry Fees: The price of each primary entry is $350. If you submit the same entry into multiple categories, the additional fee is $175 per category. There is a late entry surcharge of $175 per entry (after 3/15). Payment in full must accompany the entry and fees are non-refundable.
Receipts: Once your entry is submitted and paid, you will be emailed a receipt confirming the payment. The receipt includes payment date, amount and card number. You can also download a full Invoice that has all the entries paid for listed on it.
Sponsorship Opportunities
To sponsor the awards event, purchase a program ad or advertise in the Special eReport, please contact VP of Sales & Marketing, Mike Farina at 203.218.6480.
Contact Information
Please contact Awards Coordinator, Pete Romas at 203.899.8483.
